Charmboard serving one billion discoveries
Kolkata, Apr 25 (UNI) AI based visual discovery platform that enables consumers discover style from popular culture, mainly from video, announced that the company served its one-billionth discovery today.
Thousands of brands across fashion apparel, footwear, accessories, lingerie, jewellery, hair and beauty were discovered by 15 million users across a vast library 300, 000 hours of video content. Charmboard is currently available on videos at OTT platform Zee5 across eight languages and on tens of thousands of shared videos at its owned property, it said in a release issued here.
The shows on Zee5 include some of the highest rated in India such as Kumkum Bhagya & Kundali Bhagya. Top brands like L’Oréal, Marico, Myntra, Amway, Jockey are among the brands which have been using Charmboard
Around 66 per cent of Charmboard’s shoppers who have discovered the products are women between 18 and 34 years old, from a range of key cities like Pune, Lucknow, Hyderabad, Patna, Bangalore, Delhi and Mumbai.
The term ‘Charm’ indicates micro moments of desire within videos that viewers can save while watching video with a simple touch. Charms encapsulate immense possibilities of highly contextual discovery including but not limited to products seen in the video, context relevant brand stories and other placement of key information pertaining to the video moment being saved. This mindset where the user is still open and has not yet zeroed down to the exact thing she wants is very attractive to brands. Charmboard enables purchases by providing direct links to the product pages on partners sites. Charms can be saved to thematic collections called ‘boards’.