YOUTUBE VLOGGERS – MAKE VIDEOS & MAKE MONEY

If you’ve got a camera, an internet connection and an opinion, then you have everything you need to make a video blog (vlog). Thanks partly to improved camera technologies in smartphones and thanks to YouTube, vlogging is becoming more popular than ever.

Nowadays it’s not just businesses that are making videos – all kinds of people are uploading videos of themselves to sites such as YouTube – from teenage girls doing makeup tutorials, to gamers describing a new video game, to people doing book reviews, gadget reviews, how to fix your broken kettle videos, etc, etc…… basically there’s millions of videos being upload to sites such as youtube every week. Some of these videos become popular and some of the creators are making a lot of money from them.

Many vloggers started making videos for YouTube for fun, which in time resulted in thousands of fans (subscribers) following their youtube channels…..

Fans (Subscribers) = eyeballs = advertising = money

Making videos may have started as a hobby for some people, filming from their bedrooms, but as their popularity online increased, so did the money they could earn from their videos. Some ended up making so much money from their YouTube videos that they were able to earn a living from it.

One of the UK’s top YouTube vloggers is Zoe Suggs, who started making videos while she was unemployed. 4 years later her youtube channel Zoella now has 4 million fans (subscribers), with over 143 million video views. Thanks to the success of her videos – all self-made with her Canon camera – she now makes a living from making YouTube videos.

How can you make money from YouTube videos?

Many vloggers can be valuable to highstreet brands. If they mention products in their videos, then quite often some of their viewers will then want to purchase them. For example, this is often the case with beauty vloggers who may mention a particular lipstick or hairbrush, which can result in the product selling out on the associated retailers website.

The reason why many popular vloggers can increase the demand for various product they mention in their videos, is because it provides social proof – if viewers see a vlogger giving a product a positive review, then the viewer is more likely to take that on board, since over time they will have developed a certain amount of trust in the vlogger, and often view them as an authority in some areas e.g. beauty products, etc.

Firstly vloggers can earn money directly from YouTube by becoming a YouTube partner, which enables you to monetize your YouTube videos. This allows YouTube to add adverts on or near your video content, which can involve adding an advert either at the start of your video, or having a banner appear at the bottom of you video a few seconds after it has started playing e.g.:

Outside of being a YouTube partner, some vloggers can earn money by arranging deals with retailers and advertisers, often taking a cut of any products then help generate sales for.

How much can top Vloggers earn?

TOP 10 INDIAN YOUTUBERS AND THEIR EARNINGS

YouTube stardom is phenomenal in India. Sharp growth in internet connections, a surge in smartphone sales and the emergence of YouTube role models work as a catalyst.

According to the data in India, every month some 20,000 active YouTube channels upload 3.8 lakh videos, get 9.48 million views and attract about 1.1 crore subscribers. This surge is reshaping content and viewership and creating an alternate universe of followers and bloggers. Though this self-limiting media format seemed like a crazy idea formerly, now millions of creators including musicians, dancers, DIY experts, athletes, and actors are actively generating videos for the world to see.

By making fabulous videos, and attracting the maximum number of people; India has some YouTubers which falls under the list of ‘Top Ten Indian YouTubers’ in multiple fields.

1. TANMAY BHAT (Pic 1)

Tanmay Bhat, the co-founder of All India Backchod(AIB) is a Mumbai boy who figured out his talent as a comedian quite early in the year 2009 and continues to be a tough competitor in this circuit of comedians.Tanmay Bhat, a known member of the band-wagon AIB has done it. It is evident that the comedy business is increasingly becoming impossible to ignore, especially the comedy outfit AIB has put up. They are known for ruffling some feathers each time they come out with one of their videos. They have 1.2 million YouTube subscribers. They have a gross annual income of around $4, 40,000. The transition and tolerance have come in slow but soon they have become prominent figures on social media platforms.

2. SAHIL KHATTAR (Pic 2)

For Sahil Khattar, success came early at the age of seventeen. He became Chandigarh’s top radio jockey with his program- ‘Love Guru.’ He is the owner of one of the most famous channel – ‘Being Indian’ on YouTube with more than 11 lakh subscribers. Being Indian is one of the fastest growing channels in India. The channel focusses on relatable topics, which makes it popular among the youth. As per Sahil Khattar, “his observational comedy does not offend any person or sector and their humor is quirky and sharp.”

Sahil is always confident when they produce new content and is never scared of failing to expectations of their channel’s viewers. Sahil’s estimated monthly earnings are $9000 to 40000.

3. BHUVAN BAM (Pic 3)

For Bhuvan Bam, the YouTube journey started serendipitously. Last May, while watching a news channel’s coverage of the Kashmir floods, the anchor chose to ask a mother who had lost her child some insensitive questions. A livid Bam felt he had to do something. He uploaded a video on Facebook that lampooned the anchor.

Overnight, his video went viral. He debuted on YouTube in June 2015. Since then, he is in limelight and is considered one of the top ten comedians in India.

He is an Indian YouTube Vlogger. He has around 2 million subscribers on YouTube. His income and net worth have hiked by 1800% in the last year.

4. SANJAY THUMMA (Pic 4)

In 2008, Sanjay Thumma decided to reboot his life. As a trained chef, he was running his own restaurants in the United States. He was short on time, so he sold his restaurants on what to do next.

His patrons and friends were already beginning to miss his trademark dishes. Many would call for recipes. Then one day, he decided to upload a few recipe videos on YouTube so that his friends could access them, which then turned out to be his new career. The videos went viral, and Youtube suggested him to upload more videos to get paid for them.

Today, he claims to be the most popular chef in the world on YouTube. There are 1,008,086 subscribers of his videos. He has the potential earning of $1,108,129.

5. NISHA MADHULIKA (Pic 5)

In 2007, Nisha Madhulika started a blog. Her husband helped her to get started online. By 2011, she had written over 100 recipes. Her blog was drawing attraction and often her fans would request her to put more videos. Madhulika now puts up three recipes a week.

Nisha Auntyji, as she is fondly referred to by her 772,739 subscribers; includes people not only from India but places as far away as Africa and Australia. She is one of the top five YouTube stars in Asia. Her number of views per day is between 575,000 and 625,000.

6. SANAM PURI (Pic 6)

Sanam Puri’s affair with music began when he was six. But he did not get serious until 2010. That’s when he came with his brother and two friends to audition for the ‘Times Music Superstars’ hunt for a pop band.

They nailed it and thus SQS band was formed. Their YouTube rise was an accident. He had recorded some videos to be pitched to a few agents for live concerts globally. He put them on YouTube, got a cheque from Google too. A few months later, the band got a cheque from Google of $800. By 2014, they had rebranded to the more catchy Sanam.

7. SHRUTI ANAND (Pic 7)

It all started in 2010, when techie Shruti Anand was in Washington DC, US. On her 90 minute commute to work, she would catch up with a load of “How to” videos on YouTube- how to cook, apply makeup, style hair and things like that.

In 2011, while in between jobs, Anand filmed a video and uploaded it on YouTube. She soon made it a weekly habit.She is an accidental beauty Vlogger and one of the hottest YouTube stars of India. Her beauty tutorials are easy and meant especially for Indian skin tones.

She now has 445,198 subscribers to her channel with total views of 85,841,328. Her estimated monthly earnings range from 1.5 Lakh to 16 lakh rupees.

8. KANAN GILL (Pic 8)

In college, Kanan Gill kept himself busy writing funny lyrics and singing silly songs for the comedy rock bands he was a part of. Later, the interest in comedy persisted and, when he was working as a techie, he participated in, and won, competitions in Mumbai. In 2013, he gave a shot at comedy sketches by quizzing people on the street. He tried his hand at music videos too.

Gill soon quit his job and plunged headlong in his new venture. Today, Gill does a range of work, evenly split between online and offline. Kanan Gill has 301,602 subscribers, with 66,432,689 total views.

This techie turned comedian is a popular face in the Indian YouTube scene, earning from 1 lakh up to 17 lakh rupees.

9. GEEKY RANJIT (Pic 9)

In 2007, Hyderabad- based Ranjit Kumar was a programmer who was earning well and leading a more than comfortable life. The only problem was that he was bored to death. To relieve the ennui, he started reviewing gadgets. What started as text based reviews evolved into videos, which he duly uploaded on YouTube.

In the first year, he hardly got any views and just 1,600 subscribers. He preserved, uploading six videos a week. Things started to change around 2014. Now, he adds 800-900 subscribers a month. Doing everything by himself, he spends 10-14hours a day working on his videos and engaging with his followers. It took him roughly two years to break even and about three years to start making money.

From reviewing gadgets to answering tech related queries, his channel boasts of over 5 lakh subscribers. He has an estimated earning of rupees 99,000-16 lakhs.

10. VIKRAM YADAV (Pic 10)

A doctor by profession, Mr. Yadav started his YouTube channel in 2009 after drawing inspiration from University of South Carolina video lectures about microbiology and immunology. He was pursuing his undergraduate degree in medicine at that time. “I liked those lectures a lot. I thought I should also do something similar.” said, Mr. Yadav

His channel has more than 89,000 subscribers. He uses his videos to explain various diseases and how to treat them. His patients feature in some of his episodes.

Could You Be A YouTube Star??

The YouTubers above are just a handful of people who are earning money from their YouTube channel – and having a lot fun with it. Why don’t you try making YouTube videos? Is there something in your life that you are passionate about, or knowledgeable enough for people to want to watch you? Do you think you could create a successful YouTube channel? There’s only one way to find out and that’s to get started – Goodluck!