VLCC organizes ‘VLCC Makeup Festival’ to celebrate beauty of Indian women in Jammu

Make up trials available for Bridal, Party and Corporate Day make up

Jammu, May 22: VLCC, a pioneer in beauty and wellness industry in India, today organized the first-of-its-kind of multi-city ‘VLCC Makeup Festival’, designed to celebrate Indian beauty and connect with customers in Jammu. VLCC provided make-up trials for consumers with focus on bridal, party and corporate day makeup for the ongoing and the upcoming season. The beauty experts at centers also gave beauty tips to customers to try at home.VLCC offered upto 20% discount on spot bookings during thefestival.The event took place in the Gandhi Nagar and Channi Himmat centers of VLCC.
In this month, theVLCC Makeup Festival will be heldin multiple cities across states including Amritsar, Ludhiana, Jalandhar, Manimajra, Chandigarh, Ambala,Mumbai, Chennai, Coimbatore and the cities of Delhi-NCR. The on-ground events will be supported by extensive social and digital campaigns to reach out to more customers and create buzz about the initiative.
Sharing details about the campaign, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCCsaid, “Since the year 1989, VLCC has been committed to transforming lives and enabling women to look and feelmore beautiful. Make up is an important element of looking good, and in turn feeling more confident, irrespective of the occasion. We, at VLCC, believe that make up is very individualistic in nature and goes a long way to enhance one’s personality. The VLCC Makeup Festival is our third initiative to celebrate beauty of women, post the ‘Beauty Full Month’ in March 2017 and ‘The Month of Gorgeous’ that was launched in April 2017. We have been regularly getting queries from our customers on makeup for different occasions in the past and hence, decided to organize this multi-city event to educate our customers on how makeup can be used to define looks and help accentuate your natural beauty.”
The eventsare designed to focus on different aspects of make-up and also include usable techniques like eyebrow shaping, right way to apply foundation and lip color/lip liner and eye makeup as well as eye shadow application for different occasions. Additionally, the VLCC experts will share tips on skin care before applying and post removal of makeup.