MiArcus Ropes in Kareena Kapoor Khan as the Brand Ambassador

The premium baby & mom products start-up focuses on providing utmost care at all stages of pregnancy & baby's growth, aims to grow in double digits annually for the next 3 years


MiArcus, a start-up focused on providing comfort and care to expectant mothers and toddlers has today announced celebrity mother, Kareena Kapoor Khan as the brand face for its range of premium baby & mom products. Started as an e-commerce shopping destination amidst the pandemic, MiArcus offers a range of nursery care products across multiple categories, serving pregnant mothers and kids up to 4 years of age.

Mostly dominated by unorganised players until few years back, this segment has now turned into an organized sector in the domestic market with the industry expanding to include several other baby-care needs such as storage bags, nursing pillows, baby apparel, baby accessories, baby bedding and blankets to cater to the increasing demand of young moms.

Co-founded by Mr. Gian Singh, Ms. Garima Kaur and Ms. PreetiChugh, this start-up aims to tap into this lucrative opportunity that holds immense potential of providing better comfort to new mommies and their babies to make the journey of motherhood most memorable.

With its affordable and quality product designed by real moms who make no compromise when it comes to safety and comfort of babies, the brand takes care of all the essential elements including look & feel, quality, safety, and comfort that young mothers aspire to find in products made especially for their babies.

It also empowers pregnant and lactating mothers to make them feel confident, beautiful, and happy.